ABSTRACT

This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved.

It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South.

This volume will appeal to readers interested in the transnationalisation of cultural industries or in the social, political, economic, cultural and geopolitical dimensions of digital transformations and will be an important resource for students, teachers and researchers in media, communication, cultural studies, international relations and area studies programmes.

The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. 

Size: 0.09 MB

chapter 1|19 pages

US Digital Platforms in the Global South

Title
A Critical Review of an Emerging Research Field
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chapter 3|18 pages

Platformisation of Matchmaking

Title
Reconfiguring Social Economies in India
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chapter 4|17 pages

Cultural Crowdfunding Platforms in Latin America

Title
From ‘Creative’ Discourse to Entrepreneurial Strategies
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chapter 5|18 pages

Global Platforms Weaving into the Craft Industry

Title
Lessons from Localisation Strategies in India
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chapter 6|19 pages

From Weixin to WeChat

Title
Analysing the Expansion Strategies of a Chinese Social Media Platform
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chapter 8|18 pages

Cultural Policies for the SVoD Market in Brazil

Title
From an Attempt at Regulation to Total Deregulation
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chapter 9|17 pages

Streaming the Middle East

Title
From Legacy Media to Digital Platforms
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chapter 10|17 pages

Hidden in Plain Sight

Title
YouTube and Nollywood's Reinvention of Minor Transnational Practices
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chapter 11|16 pages

What Mobile Telephony Is Doing to West African Music. The ZikMali Project

Title
A New Model of Music Distribution?
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chapter 12|18 pages

Chilean Fashion Influencers as Digital Labour

Title
Unpacking the ‘Media Kit’ as a Market Device
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