ABSTRACT

An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.

The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? How has generative AI influenced media content and industries? What ethical and legal questions has generative AI introduced or reignited? How are discussions of generative AI influencing perception of the technologies? Who benefits from generative AI, and who might be disenfranchised? As generative AI develops at a rapid pace, this collection provides a calibration point for further discussion and debate around their role in media and communication.

This book will appeal to students seeking to gain greater understanding of generative AI within the media and communication industries, as well as media and communication scholars and practitioners directly engaged in generative AI research, application, and development.

The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license

chapter |12 pages

Editor's Introduction

Title
Generative AI and the Future of Communication
Size: 0.10 MB

part I|160 pages

Theoretical Approaches and Emerging Inquiries in AI Communication

Title

chapter 1|19 pages

Predictable Panics, but with Purpose

Title
Understanding our Perceptions of Generative AI
Size: 0.18 MB

chapter 2|11 pages

Literary Theory for Large Language Models

Title
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chapter 3|20 pages

GPT-4-Trinis

Title
Fine-Tuning an LLM on the Grammar of an Underrepresented English Variety
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chapter 4|17 pages

Detection Is Not Enough

Title
Toward Explainable Attribution and Characterization of Synthetically Generated Media *
Size: 0.44 MB

chapter 5|17 pages

Experiencing Generative AI

Title
Technology's Double-Edged Sword
Size: 0.14 MB

chapter 6|18 pages

AI Sycophancy as Social-Moral Behavior

Title
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chapter 7|18 pages

Generative AI and Disinformation

Title
A Systematic Examination of Challenges and Opportunities for Public Communication
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chapter 8|20 pages

From Tools to Teammates

Title
Social Norms, Perceived Agency, and Emotional Engagement in Generative AI
Size: 0.13 MB

part II|170 pages

AI in Communication Practice

Title

chapter 10|25 pages

Navigating the Artificial Intelligence Revolution

Title
Perspectives from an Emerging Economy
Size: 0.66 MB
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chapter 12|15 pages

Unethical by Design

Title
Tackling Bias in the Development and Deployment of Artificial Intelligence
Size: 0.13 MB

chapter 13|23 pages

Generative AI Oversight

Title
Who Will Watch the Watchers?
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chapter 14|13 pages

Beyond Sentiment

Title
AI and Social Media Measurement
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chapter 16|11 pages

The AI-Augmented Thought Leader

Title
A Mixed-Methods Study of Owned Media in the Generative AI Era
Size: 0.10 MB

chapter 17|23 pages

Prompting the Frame

Title
Rethinking the Camera and Cinematographic Practice
Size: 1.52 MB

chapter 18|18 pages

The Determinator

Title
A Suggested Framework for Determining Appropriateness of Generative AI Use
Size: 0.72 MB

part III|54 pages

Global Perspectives and Early Observations

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chapter 19|10 pages

Artificial Intelligence Ethical Issues in the Brazilian Media

Title
A Situational Analysis to Think from the Global South
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chapter 20|13 pages

A Chronicle Inside Higher Ed

Title
Efficiency and Integrity Framing of Artificial Intelligence in Two Major Higher Education Publications
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chapter 21|10 pages

AI Resurrection

Title
Technological, Ethical, and Spiritual Discourses Conflicts on Posthumous Communication in China
Size: 0.11 MB

chapter 22|8 pages

Artificial Intelligence in the Press

Title
A Research Note on Turkish Case
Size: 0.10 MB