ABSTRACT
An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.
The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? How has generative AI influenced media content and industries? What ethical and legal questions has generative AI introduced or reignited? How are discussions of generative AI influencing perception of the technologies? Who benefits from generative AI, and who might be disenfranchised? As generative AI develops at a rapid pace, this collection provides a calibration point for further discussion and debate around their role in media and communication.
This book will appeal to students seeking to gain greater understanding of generative AI within the media and communication industries, as well as media and communication scholars and practitioners directly engaged in generative AI research, application, and development.
The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license
TABLE OF CONTENTS
part I|160 pages
Theoretical Approaches and Emerging Inquiries in AI Communication
chapter 1|19 pages
Predictable Panics, but with Purpose
chapter 3|20 pages
GPT-4-Trinis
chapter 4|17 pages
Detection Is Not Enough
chapter 7|18 pages
Generative AI and Disinformation
chapter 8|20 pages
From Tools to Teammates
part II|170 pages
AI in Communication Practice
chapter 10|25 pages
Navigating the Artificial Intelligence Revolution
chapter 12|15 pages
Unethical by Design
chapter 16|11 pages
The AI-Augmented Thought Leader
chapter 18|18 pages
The Determinator
part III|54 pages
Global Perspectives and Early Observations
