ABSTRACT

The history of industrial films – an orphan genre of twentieth-century cinema composed of government-produced and industrially sponsored movies that sought to achieve the goals of their sponsors, rather than the creative artists involved –seems to have left no trace in filmic cultural discourse. At its height the industrial film industry employed thousands, produced several trade journals and festival circuits, engaged with giants of twentieth-century industry like Shell and AT & T, and featured the talents of iconic actors and directors such as Buster Keaton, John Grierson and Alain Resnais. This is the first full-length book, anthology, and annotated bibliography to analyse the industrial film and its remarkable history. Exploring thepotential of the industrial film to uncoverrenewed and unexplored areas of media studies, this remarkable volume brings together renowned scholars such as Rick Prelinger and Thomas Elsaesser in a discussion of the radical potential and new possibilities in considering the history of this unexplored corporate medium.

chapter |8 pages

Introduction

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part I|45 pages

Navigating the Archive

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chapter |16 pages

Archives and Archaeologies

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The Place of Non-Fiction Film in Contemporary Media
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chapter |15 pages

Record, Rhetoric, Rationalization

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Industrial Organization and Film
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chapter |11 pages

Vernacular Archiving

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An Interview with Rick Prelinger
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part II|87 pages

Visuality and Efficiency

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chapter |10 pages

Layers of Cheese

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Generic Overlap in Early Non-Fiction Films on Production Processes 1
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chapter |15 pages

Images of Efficiency

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The Films of Frank B. Gilbreth
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chapter |17 pages

“What Hollywood Is to America, the Corporate Film Is to Switzerland”

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Remarks on Industrial Film as Utility Film
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chapter |8 pages

Poussières

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Writing the Real vs. the Documentary Real
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chapter |23 pages

Thermodynamic Kitsch

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Computing in German Industrial Films, 1928/1963 1
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part III|105 pages

Films and Factories

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chapter |14 pages

Touring as a Cultural Technique

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Visitor Films and Autostadt Wolfsburg
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chapter |19 pages

Corporate Films of Industrial Work

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Renault (1916-1939)
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chapter |23 pages

Filming Work on Behalf of the Automobile Firm

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The Case of Renault (1950-2002)
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chapter |10 pages

Eccentricity, Education and the Evolution of Corporate Speech

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Jam Handy and His Organization
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chapter |22 pages

Centron, an Industrial/Educational Film Studio, 1947-1981

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A Microhistory
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chapter |13 pages

Films from Beyond the Well

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A Historical Overview of Shell Films 1
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part IV|89 pages

See, Learn, Control

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chapter |24 pages

The Personnel Is Political

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Voice and Citizenship in Affirmative-Action Videos in the Bell System, 1970-1984 1
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chapter |20 pages

Behaviorism, Animation, and Effective Cinema

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The McGraw-Hill Industrial Management Film Series and the Visual Culture of Management
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chapter |11 pages

Technologies of Organizational Learning

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Uses of Industrial Films in Sweden during the 1950s
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chapter |13 pages

The Central Film Library of Vocational Education

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An Archeology of Industrial Film in France between the Wars
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chapter |17 pages

“Reality Is There, but It's Manipulated”

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West German Trade Unions and Film after 1945
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part V|122 pages

Urbanity, Industry, Film

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chapter |28 pages

Modernism, Industry, Film

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A Network of Media in the Bat'a Corporation and the Town of Zlín in the 1930s
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chapter |14 pages

A Modern Medium for a Modern Message

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Norsk Jernverk, 1946-1974, Through the Camera Lens
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chapter |14 pages

Harbor, Architecture, Film

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Rotterdam, 1925-1935
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chapter |58 pages

Industrial Films

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An Analytical Bibliography
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chapter |6 pages

The Desiderata of Business-Film Research

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