ABSTRACT
The history of industrial films – an orphan genre of twentieth-century cinema composed of government-produced and industrially sponsored movies that sought to achieve the goals of their sponsors, rather than the creative artists involved –seems to have left no trace in filmic cultural discourse. At its height the industrial film industry employed thousands, produced several trade journals and festival circuits, engaged with giants of twentieth-century industry like Shell and AT & T, and featured the talents of iconic actors and directors such as Buster Keaton, John Grierson and Alain Resnais. This is the first full-length book, anthology, and annotated bibliography to analyse the industrial film and its remarkable history. Exploring thepotential of the industrial film to uncoverrenewed and unexplored areas of media studies, this remarkable volume brings together renowned scholars such as Rick Prelinger and Thomas Elsaesser in a discussion of the radical potential and new possibilities in considering the history of this unexplored corporate medium.
TABLE OF CONTENTS
part I|45 pages
Navigating the Archive
chapter |16 pages
Archives and Archaeologies
part II|87 pages
Visuality and Efficiency
chapter |10 pages
Layers of Cheese
chapter |17 pages
“What Hollywood Is to America, the Corporate Film Is to Switzerland”
part III|105 pages
Films and Factories
chapter |23 pages
Filming Work on Behalf of the Automobile Firm
chapter |10 pages
Eccentricity, Education and the Evolution of Corporate Speech
part IV|89 pages
See, Learn, Control
chapter |24 pages
The Personnel Is Political
chapter |20 pages
Behaviorism, Animation, and Effective Cinema
chapter |11 pages
Technologies of Organizational Learning
chapter |13 pages
The Central Film Library of Vocational Education
chapter |17 pages
“Reality Is There, but It's Manipulated”
part V|122 pages
Urbanity, Industry, Film
