ABSTRACT

Foreseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field.

part I|1 pages

The Healthcare Biotechnology Industry

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chapter Chapter 1|37 pages

Bioeconomy

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part II|1 pages

Intellectual Property

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chapter Chapter 2|44 pages

Intellectual Property Management

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chapter Chapter 3|39 pages

Biolicensing

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part III|1 pages

Funding

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chapter Chapter 4|47 pages

Biofinance

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chapter Chapter 5|36 pages

Biopartnering

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part IV|1 pages

New Product

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chapter Chapter 6|52 pages

Biodrug Research

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chapter Chapter 7|41 pages

Biomanufacturing

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part V|1 pages

Marketing

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chapter Chapter 8|62 pages

Biomarketing Planning

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chapter Chapter 9|52 pages

Biopromotion

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chapter Chapter 10|46 pages

Biopricing

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chapter Chapter 11|40 pages

Biosupply Chain

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chapter Chapter 12|46 pages

Biobrand Life Cycle Management

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part VI|1 pages

Running the Business

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chapter Chapter 13|40 pages

Biobusiness Models

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chapter Chapter 14|23 pages

Biocompany Life Cycle

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