ABSTRACT

Grounded in strategic thinking and social science research, this textbook empowers students to confidently navigate skillful and effective science communication.

Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put theory into practice through classroom-tested activities, international real-world examples, and thoughtful practice-oriented assignments. These tools help students to create audience-centered communication strategies, build habits of ethical and intentional engagement, and engage with a wide range of audiences, ultimately developing greater alignment between science and society. It prepares students to be more effective communicators and works to define science communication education by integrating practice with evidence and reflection.

This text is ideal for graduate and upper-level undergraduate courses, especially in Science, Technology, Engineering, and Math fields and is an essential resource for the next generation of science communicators.

Online resources such as training activities, further reading, videos, and a test bank are available at www.routledge.com/9781032797335.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

chapter |14 pages

Introduction

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Why Should Scientists Communicate?
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part Section I|48 pages

Strategy, Research, and Audiences

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chapter 1|13 pages

Why Are You Communicating? Starting with Strategy

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chapter 3|16 pages

Who's Your Audience?

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part Section II|51 pages

Building Your Communication Muscles. Key Tactics, Competencies, and Skills for Science Communication

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chapter 4|20 pages

Designing Effective Messages

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chapter 5|16 pages

Tell Me a Story!

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chapter 6|13 pages

The Role of Visuals in Science Communication

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part Section III|131 pages

Channels

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chapter 7|17 pages

Communicating in Person

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chapter 8|15 pages

Communicating in Writing

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chapter 9|16 pages

Communicating through Social Media

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chapter 11|16 pages

Communicating with Policymakers

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chapter 12|18 pages

Communicating through Events

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chapter 13|18 pages

Communicating on Teams

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