This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at https://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

part |36 pages

Part I

chapter 1|12 pages

Public management and marketing

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chapter 2|22 pages

Marketing and public marketing

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part |102 pages

Part II

chapter 3|23 pages

Basic marketing concepts

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chapter 4|27 pages

Marketing information research

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chapter 5|24 pages

Marketing strategy

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chapter 6|26 pages

Marketing instruments

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part |110 pages

Part III

chapter 7|25 pages

Public communications – an introduction

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chapter 8|20 pages

Communications models and strategies

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chapter 9|23 pages

Communications instruments

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chapter 10|13 pages

Communication control

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chapter 11|27 pages

Crisis communication

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