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Book

Offensive Marketing

Book

Offensive Marketing

DOI link for Offensive Marketing

Offensive Marketing book

Offensive Marketing

DOI link for Offensive Marketing

Offensive Marketing book

ByHugh Davidson, Hugh Davidson
Edition 1st Edition
First Published 2003
eBook Published 1 January 2003
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780080473628
Pages 414
eBook ISBN 9780080473628
Subjects Economics, Finance, Business & Industry
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Davidson, H., & Davidson, H. (2003). Offensive Marketing (1st ed.). Routledge. https://doi.org/10.4324/9780080473628

ABSTRACT

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

TABLE OF CONTENTS

chapter 1|36 pages

The Offensive Marketing Approach: POISE

chapter 2|29 pages

Profitable: The “P” of POISE

chapter 3|22 pages

Offensive Vision and Attitudes: The “O” of POISE

chapter 4|21 pages

Integrated Marketing Approach: The “I” of POISE

chapter 5|28 pages

Strategic Offensive Business Analysis: The “S” in POISE

chapter 6|17 pages

Anticipating the Future: Strategy Revisited

chapter 7|32 pages

Developing Winning Strategies

chapter 8|24 pages

Offensive Marketing Planning

chapter 9|26 pages

Effective Execution: The “E” of POISE Offensive Market Segmentation

chapter 10|30 pages

Offensive Brand Development: Effective Execution Revisited

chapter 11|31 pages

Offensive Approach: New Product and

chapter 12|22 pages

Offensive Communications

chapter 13|23 pages

Offensive Market Research

chapter 14|24 pages

Offensive Pricing

chapter 15|25 pages

Offensive Channel Marketing

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