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The Routledge Handbook of Soft Power
DOI link for The Routledge Handbook of Soft Power
The Routledge Handbook of Soft Power book
The Routledge Handbook of Soft Power
DOI link for The Routledge Handbook of Soft Power
The Routledge Handbook of Soft Power book
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ABSTRACT
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.
Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.
This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
TABLE OF CONTENTS
part |2 pages
Part I Theoretical perspectives
chapter 2|11 pages
Alternatives to soft power: Influence in French and German external cultural action
chapter 4|13 pages
Understanding soft power through public diplomacy in contrasting polities
chapter 6|11 pages
A methodological approach to nation branding: Measurement and issues
chapter 10|13 pages
Soft power and cultural industries: Cultural policy and inter- Asian regional flows in Hong Kong and Singapore
chapter 11|9 pages
The cultural imperative: News production and soft power
chapter 14|16 pages
Technologies of influence: The materiality of soft power in public diplomacy (section overview)
chapter 15|16 pages
Digital networks and transformations in the international news ecology: A critique of agent- centred approaches to soft power
chapter 16|14 pages
Social media and soft power politics in Africa: Lessons from Nigeria’s #BringBackOurGirls and Kenya’s #SomeoneTellCNN
part |2 pages
Part II Case studies