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Book

The Routledge Handbook of Soft Power

Book

The Routledge Handbook of Soft Power

DOI link for The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power book

The Routledge Handbook of Soft Power

DOI link for The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power book

Edited ByNaren Chitty, Li Ji, Gary Rawnsley, Craig Hayden
Edition 1st Edition
First Published 2017
eBook Published 12 January 2020
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315671185
Pages 508
eBook ISBN 9781315671185
Subjects Arts, Humanities, Politics & International Relations
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Chitty, N., Ji, L., Rawnsley, G., & Hayden, C. (Eds.). (2016). The Routledge Handbook of Soft Power (1st ed.). Routledge. https://doi.org/10.4324/9781315671185

ABSTRACT

The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.

Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.

This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.

TABLE OF CONTENTS

chapter |6 pages

Introduction

Edited ByNaren Chitty, Li Ji, Gary Rawnsley, Craig Hayden

part |2 pages

Part I Theoretical perspectives

chapter 1|28 pages

Soft power, civic virtue and world politics (section overview)

ByNaren Chitty

chapter 2|11 pages

Alternatives to soft power: Influence in French and German external cultural action

ByRobin Brown

chapter 3|14 pages

A critical discourse analysis of soft power1

ByFei Jiang

chapter 4|13 pages

Understanding soft power through public diplomacy in contrasting polities

ByEfe Sevin

chapter 5|18 pages

Measuring soft power (section overview)

ByLi Ji

chapter 6|11 pages

A methodological approach to nation branding: Measurement and issues

ByElif Kahraman

chapter 7|18 pages

Challenges of a big data approach in mapping soft power

ByRichard Davis and Li Ji

chapter 8|15 pages

Social media and e- diplomacy: Scanning embassies on Weibo

ByYing Jiang

chapter 9|7 pages

Cultural approaches to soft power (section overview)

ByJacob Udo- Udo Jacob

chapter 10|13 pages

Soft power and cultural industries: Cultural policy and inter- Asian regional flows in Hong Kong and Singapore

ByPeichi Chung

chapter 11|9 pages

The cultural imperative: News production and soft power

Edited ByNaren Chitty, Li Ji, Gary Rawnsley, Craig Hayden

chapter 12|11 pages

Legal diplomacy and the possible approach of China

ByZhipeng He

chapter 13|10 pages

The soft power of elephants

ByJohn Simons

chapter 14|16 pages

Technologies of influence: The materiality of soft power in public diplomacy (section overview)

ByCraig Hayden

chapter 15|16 pages

Digital networks and transformations in the international news ecology: A critique of agent- centred approaches to soft power

ByMarie Gillespie and Eva Nieto McAvoy

chapter 16|14 pages

Social media and soft power politics in Africa: Lessons from Nigeria’s #BringBackOurGirls and Kenya’s #SomeoneTellCNN

ByMatthew O. Adeiza and Philip N. Howard

part |2 pages

Part II Case studies

chapter 17|4 pages

Americas and Europe (section overview)

ByKatarzyna Pisarska

chapter 18|10 pages

Popular culture, banal cosmopolitanisms and hospitality: Notes for a Brazilian soft power

ByYuji Gushiken, Quise Gonçalves Brito and Taís Marie Ueta

chapter 19|11 pages

International challenges of Catalonia: Defining its public diplomacy through parliamentary debates

ByXavier Ginesta, Mireia Canals and Jordi de San Eugenio

chapter 20|12 pages

German public diplomacy: The importance of culture and education

ByFalk Hartig

chapter 21|12 pages

Good health is above wealth: Eurozone as a patient in eurocrisis discourse Magdalena Bielenia- Grajewska

Edited ByNaren Chitty, Li Ji, Gary Rawnsley, Craig Hayden

chapter 22|13 pages

Of extended hands and velvet gloves: US– Iran metaphorical wars

ByEsmaeil Esfandiary

chapter 23|8 pages

Soft power mobilization in the Middle East and Africa (section overview)

ByAziz Douai

chapter 24|10 pages

When soft power success and ‘attractiveness’ cannot be sustained: Zimbabwe and South Africa as case studies of the limits of soft power

ByP. Eric Louw

chapter 25|11 pages

Nigeria, public diplomacy and soft power

ByTokunbo Ojo

chapter 26|15 pages

Public diplomacy and soft power in Algeria’s foreign policy Laeed Zaghlami

Edited ByNaren Chitty, Li Ji, Gary Rawnsley, Craig Hayden

chapter 27|5 pages

Central and south Asia: An overview of soft power prospective (section overview)

ByDalbir Ahlawat

chapter 28|12 pages

Indigenizing Soft Power in Russia1

ByYelena Osipova

chapter 29|11 pages

Bollywood enabling India as a soft power? A critical overview of pros and cons of post- critical assumptions

ByC. S. H. N. Murthy

chapter 30|12 pages

Seduced by Bhutan’s philosophy of happiness

ByBunty Avieson, Kinley Tshering

chapter 31|14 pages

India and China: Soft power in an Asian context

ByKishan S. Rana

chapter 32|5 pages

Soft power in east and south- east Asia (section overview)

ByDamien Spry

chapter 33|14 pages

The pivot shift of Japan’s public diplomacy

ByYasushi Watanabe

chapter 34|11 pages

The Korean Wave as soft power public diplomacy

ByHun Shik Kim

chapter 35|16 pages

Vietnamese cultural diplomacy: An emerging strategy

ByGary D. Rawnsley and Chi Ngac

chapter 36|12 pages

Beyond the boats: Constraints on Indonesian and Australian soft power

ByMurray Green
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