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Statistical Modeling and Analysis for Database Marketing

Book

Statistical Modeling and Analysis for Database Marketing

DOI link for Statistical Modeling and Analysis for Database Marketing

Statistical Modeling and Analysis for Database Marketing book

Effective Techniques for Mining Big Data

Statistical Modeling and Analysis for Database Marketing

DOI link for Statistical Modeling and Analysis for Database Marketing

Statistical Modeling and Analysis for Database Marketing book

Effective Techniques for Mining Big Data
ByBruce Ratner
Edition 1st Edition
First Published 2003
eBook Published 28 May 2003
Pub. Location New York
Imprint Chapman and Hall/CRC
DOI https://doi.org/10.1201/9780203496909
Pages 384
eBook ISBN 9780429233586
Subjects Computer Science, Economics, Finance, Business & Industry, Mathematics & Statistics
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(2003). Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data (1st ed.). https://doi.org/10.1201/9780203496909

ABSTRACT

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses.
Statistical Modeling and Analysis fo

TABLE OF CONTENTS

chapter 1|14 pages

Introduction

chapter 2|16 pages

Two Simple Data Mining Methods for Variable Assessment

chapter 3|56 pages

Logistic Regression: The Workhorse of Database Response Modeling

chapter 4|24 pages

Ordinary Regression: The Workhorse of Database Profit Modeling

chapter 5|18 pages

CHAID for Interpreting a Logistic Regression Model

chapter 6|12 pages

The Importance of the Regression Coefficient

chapter 7|14 pages

The Predictive Contribution Coefficient: A Measure of Predictive Importance

chapter 8|14 pages

CHAID for Specifying a Model with Interaction Variables

chapter 9|16 pages

Market Segment Classification Modeling with Logistic Regression

chapter 10|18 pages

CHAID as a Method for Filling in Missing Values

chapter 11|18 pages

Identifying Your Best Customers: Descriptive, Predictive and Look-Alike Profiling

chapter 12|16 pages

Assessment of Database Marketing Models

chapter 13|20 pages

Bootstrapping in Database Marketing: A New Approach for Validating Models

chapter 14|28 pages

Visualization of Database Models

chapter 15|18 pages

Genetic Modeling in Database Marketing: The GenIQ Model

chapter 16|20 pages

Finding the Best Variables for Database Marketing Models

chapter 17|28 pages

Interpretation of Coefficient-Free Models

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