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Book

Strategic management for hospitality and tourism

Book

Strategic management for hospitality and tourism

DOI link for Strategic management for hospitality and tourism

Strategic management for hospitality and tourism book

Strategic management for hospitality and tourism

DOI link for Strategic management for hospitality and tourism

Strategic management for hospitality and tourism book

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu
Edition 2nd Edition
First Published 2019
eBook Published 15 November 2019
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781351188517
Pages 356
eBook ISBN 9781351188517
Subjects Tourism, Hospitality and Events
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Okumus, F., Altinay, L., Chathoth, P., & Köseoglu, M.A. (2019). Strategic management for hospitality and tourism (2nd ed.). Routledge. https://doi.org/10.4324/9781351188517

ABSTRACT

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.  It has been fully updated to include:

  • A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
  • New features to aid understanding of the application of theory, and spur critical thinking and decision making.
  • New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.
  • Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

TABLE OF CONTENTS

part Part 1|51 pages

Introduction to strategy

chapter 1|19 pages

Introduction to strategic management

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 2|18 pages

Strategic management in hospitality and tourism

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 3|11 pages

Business ethics and social responsibility

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

part Part 2|63 pages

Strategy context

chapter 4|26 pages

The hospitality and tourism industry context

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 5|21 pages

The organizational context

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 6|13 pages

Financial analysis of a hospitality and tourism organization

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

part Part 3|57 pages

Strategy content

chapter 7|15 pages

Business-level strategies

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 8|17 pages

Corporate-level strategies

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 9|21 pages

Network-level strategies

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

part Part 4|50 pages

The strategy process

chapter 10|18 pages

Strategy formation

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 11|15 pages

Strategy implementation and change

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

chapter 12|14 pages

Leadership in hospitality and tourism

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

part Part 5|14 pages

Synthesis

chapter 13|12 pages

Conclusions: relating content, context, and process

ByFevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Köseoglu

part Part 6|93 pages

Case studies

chapter Case study 1|11 pages

Ocean Park Hong Kong *

ByHeather Linton, Fevzi Okumus

chapter Case study 2|18 pages

SeaWorld Parks and Entertainment

From social crisis to reimagined success *
ByHeather Linton, Fevzi Okumus

chapter Case study 3|7 pages

Din Tai Fung restaurant chain’s recipe for success

Challenges and opportunities ahead *
ByHeather Linton, Fevzi Okumus

chapter Case study 4|9 pages

Six Flags

A familiar brand takes on a new generation *
ByBrian D. Avery, Fevzi Okumus, Nora Willi

chapter Case study 5|8 pages

Marriott acquiring Starwood

Challenges and opportunities ahead *
ByHeather Linton, Fevzi Okumus, Murat Kizildag

chapter Case study 6|29 pages

Mr Harris Rosen’s views on entrepreneurship, leadership, and corporate social responsibility

Insights and implications for hospitality and tourism education *
ByHarris Rosen, Sandra Naipaul, Youcheng Wang

chapter Case study 7|5 pages

What you can learn from service that makes you smile *

ByVic Strecher
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