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Book

Time and Media Markets

Book

Time and Media Markets

DOI link for Time and Media Markets

Time and Media Markets book

Time and Media Markets

DOI link for Time and Media Markets

Time and Media Markets book

Edited ByAlan B. Albarran, Angel Arrese Reca
Edition 1st Edition
First Published 2002
eBook Published 1 July 2002
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9781410606631
Pages 190
eBook ISBN 9781410606631
Subjects Humanities
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Albarran, A.B., & Arrese Reca, A. (Eds.). (2003). Time and Media Markets (1st ed.). Routledge. https://doi.org/10.4324/9781410606631

ABSTRACT

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

TABLE OF CONTENTS

chapter 1|12 pages

TIME AND MEDIA MARKETS: AN INTRODUCTION

ByAlan B. Albarran, Angel Arrese

chapter 2|16 pages

MEDIA AND REPRESENTATIONS OF TIME

ByJacques Durand

chapter 3|20 pages

TIME AS A NICHE DIMENSION: COMPETITION BETWEEN THE INTERNET AND TELEVISION

ByDaniel G. McDonald, John W. Dimmick

chapter 4|12 pages

TEMPORAL ASPECTS OF MEDIA DISTRIBUTION

ByRobert G. Picard, Mikko Grönlund

chapter 5|20 pages

THE IMPACT OF CONCENTRATION AND CONVERGENCE ON MANAGERIAL EFFICIENCIES OF TIME AND COST

ByDan Shaver, Mary Alice Shaver

chapter 6|14 pages

TIME MANAGEMENT AND CNN STRATEGIES (1980–2000)

ByMercedes Medina

chapter 7|18 pages

ONLINE, TIME Is MONEY: INTERNET GROWTH AND THE COST OF ACCESS IN THE UNITED KINGDOM AND EUROPE

ByDavid H. Goff

chapter 8|14 pages

ADVERTISING AND INTERNET USAGE: A PERSPECTIVE FROM TIME AND MEDIA PLANNING

ByFrancisco Javier Pérez-Latre

chapter 9|20 pages

MEDIA MARKETS AS TIME MARKETS: THE CASE OF SPAIN

ByAlfonso Nieto

chapter 10|16 pages

TRADING TIME AND MONEY FOR INFORMATION IN THE TELEVISION ADVERTISING MARKET: STRATEGIES AND CONSEQUENCES

ByPatricia F. Phalen

chapter 11|12 pages

TIME AND MEDIA MARKETS: SUMMARY AND RESEARCH AGENDA

ByAngel Arrese, Alan B. Albarran
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