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Women, Media and Consumption in Japan

Book

Women, Media and Consumption in Japan

DOI link for Women, Media and Consumption in Japan

Women, Media and Consumption in Japan book

Women, Media and Consumption in Japan

DOI link for Women, Media and Consumption in Japan

Women, Media and Consumption in Japan book

ByBrian Moeran, Lise Skov
Edition 1st Edition
First Published 1995
eBook Published 30 September 2013
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315026312
Pages 330
eBook ISBN 9781315026312
Subjects Area Studies
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Moeran, B., & Skov, L. (1995). Women, Media and Consumption in Japan (1st ed.). Routledge. https://doi.org/10.4324/9781315026312

ABSTRACT

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

TABLE OF CONTENTS

chapter |74 pages

Introduction: Hiding in the light: from Oshin to Yoshimoto Banana

ByLise Skov, Brian Moeran

chapter 1|36 pages

Interpreting Oshin - war, history and women in modern Japan

ByPaul A.S. Harvey

chapter 2|32 pages

Reading Japanese in Katei Gaho: the art of being an upperc1ass woman

ByBrian Moeran, Lise Skov

chapter 3|27 pages

Antiphonal performances? Japanese women's magazines and women's voices

ByBrian Moeran, Lise Skov

chapter 4|27 pages

Environmentalism seen through Japanese women's magazines

ByBrian Moeran, Lise Skov

chapter 5|23 pages

Consuming bodies: Constructing and representing the female body in contemporary Japanese print media

ByBrian Moeran, Lise Skov

chapter 6|35 pages

Cuties in Japan

BySharon Kinsella

chapter 7|19 pages

The marketing of adolescence in Japan: buying and dreaming

ByMerry White

chapter 8|25 pages

Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism

ByBrian Moeran, Lise Skov
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