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Book

Writing for the Web

Book

Writing for the Web

DOI link for Writing for the Web

Writing for the Web book

Composing, Coding, and Constructing Web Sites

Writing for the Web

DOI link for Writing for the Web

Writing for the Web book

Composing, Coding, and Constructing Web Sites
ByJ.D. Applen
Edition 1st Edition
First Published 2013
eBook Published 27 June 2013
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9780203845257
Pages 336
eBook ISBN 9780203845257
Subjects Communication Studies, Economics, Finance, Business & Industry, Humanities
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Applen, J.D. (2013). Writing for the Web: Composing, Coding, and Constructing Web Sites (1st ed.). Routledge. https://doi.org/10.4324/9780203845257

ABSTRACT

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Key features of the book include:

  • Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work.
  • Flow charts that describe how Web site architecture and navigation works.
  • Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable.
  • Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP).
  • Hands-on projects for students to engage in that allow them to connect the various components in the text.
  • A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen  

Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

TABLE OF CONTENTS

chapter 1|27 pages

Old media, new media, and knowledge

chapter 2|52 pages

The internet and HTML

chapter 3|97 pages

Cascading style sheets

chapter 4|52 pages

Rhetoric and writing

chapter 5|34 pages

Layout and organization

chapter 6|45 pages

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