Pressures to keep equity prices high, meet business and sales plans, accelerate growth, and outperform competition can increase the risk of creating a workplace where decisions that are inconsistent with ethics are made. As Andrew Stark, professor at the University of Toronto-Scarborough, points out, “Ethics and interests can conflict. The ethics program is doomed to failure if the company executives do not support the ethical standards of the organization for the employees. Companies with a strong ethical culture do not support cheating because cheating means to deceive and take advantage of a breach of the rules. Every leader must ensure the pressure of competition and the objectives set never justify deceit or lack of integrity. Sometimes in organizations, members cross the line of ethical behavior because they are too focused on the bottom line.