Adapting Communication Satisfaction and Relationship Scales to a Third-World Country

There is no communication-related measurement scale suitable for all circumstances (Devlin, 2003). J. Grunig (2001) supported this view by arguing that variables such as the political system, the economic system, culture (including language), the extent of activism, the level of development, and the media system should be taken into account when applying communication management and communication research to any specific context.