ABSTRACT

This chapter explores the multi-directional mediations among bodies, foods and caring create and are created by contingent assemblages of being in the worlds of eating. It also critically analyses the deeply theoretical, empirical and practical relationalities of eating, care and embodiment. Caring for one's own eating body through the ingestion of food is a daily requirement as is, for many, caring for others through the provisioning of food for children, partners, parents and friends. Food media, with its growing penchant for moralization, pedagogy and boundary-making, is, thus, a powerful force in 'tuning' us to whom and what we should care about, and how to do this, across the foodscapes. Food media, whether a cooking show, a documentary or news coverage of politicians disparaging foodbank clients, is now central to the biopolitics of the everyday through its tuning of 'good' food, 'good' eaters and 'good' citizens.