ABSTRACT
Editors’ Note: This chapter relates to four themes: body, discourse, structure and women. In the vein of scholars like Julie Guthman, Patricia Allen and Melanie Dupuis (e.g. Guthman and Dupuis 2006, Allen and Guthman 2006) this chapter draws upon critiques of neoliberalism to analyze the popular television series, Jamie Oliver’s Food Revolution. In doing so, Zimmerman works to counter the belief that obesity is largely a matter of personal responsibility, and contributes to ongoing scholarly and activist debates that seek to change the ways in which body size, overweight and obesity are approached and understood. One of the central contributions of this chapter to doing nutrition differently is to insist that the seemingly individual ‘problem’ of nutrition must be understood from within the wider socio-political and cultural contexts in which each consumer is embedded.
