ABSTRACT
Xianhong Chen is director of the Department of Advertising and assistant dean of School of Journalism and Communication at Huazhong University of Science and Technology, China. She is also the vice director of the China Public Relations Association and a member of China International Public Relations Association. Her research interests include comparison research on public relations theory, government public relations, new media public relations, crisis management, as well as advertising and brand communication. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203190661/3d9e492f-ed5a-4ebf-a87a-9341b352a36e/content/fig5_B.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>
