ABSTRACT
Route map of the chapter
This chapter will deal with motivation and the ‘whys’ of behaviour. We will consider the major theories of motivation in attempting to evaluate what motivates us. The chapter is divided into three sections. The first considers biology as a motivational force. The second evaluates the role of cognitive and our mental processes in deciding what does and what does not motivate us. Lastly, we consider other motivational forces such as sexual motivation, sensation seeking and the need for achievement. We will also look at hunger and thirst as forms of motivation. The chapter will also differentiate between intrinsic and extrinsic motivational factors.
