ABSTRACT
This chapter looks at the Beatles' films is the way in which the Beatles' engagement with the female and the 'feminised' became part of their appeal, part of their representation of alternative masculinities, and, thus, the female/feminine becomes a positive rather than a negative concept within 'the Beatles' as text. To this list, 'The Beatles' as a representation of a more feminized, pre-metrosexual version of masculinity can be added, an early illustration of the way in which the consideration of masculinity evolved into discussions of masculinities. The focus of the case study in this work, on the pleasures and possibilities of the Beatles as men, offers a stark contrast in this sense. One of the things that emerged from this choice was an examination of the Beatles as a male cultural phenomenon, and their importance in establishing new ideas about the role of famous men in society.
