ABSTRACT

This chapter explores the influence of film on tourists behavior which includes how film influences the tourist gaze and tourist imagination. It is set in the context of the relationship between media and tourism consumption. Specifically, it deals with film which it is claimed has a significant influence in encouraging tourism at destinations because of its visual primacy and its power to reach wider audiences. In unpacking the relationship between the visual consumption of place through film and subsequent tourist performance at destinations, this chapter aims to further investigate the influence of popular film on tourists' interpretations of films and their subsequent behavior as tourists. To discuss the concept of being a tourist or a performer, it is essential to consider the concept of staging tourism. The chapter also focuses on the process of tourist negotiation to the mediated representation and their self-awareness when encountering a film.