ABSTRACT
India today is an astonishing mixture of many cultural infl uences (Chhokar, 2007). It is also of economic interest to many non-Indian companies (Majumdar, 2012). Therefore, cross-cultural management (CCM) research and practice has made it a point to provide tools for understanding Indian culture and business: most likely, non-Indian managers going to India will be able to inform themselves about Indian business etiquette, Indian culture and Indian customs in advance. They might even receive a cross-cultural training or coaching in advance.
