Skip to main content
Taylor & Francis Group Logo
Advanced Search

Click here to search books using title name,author name and keywords.

  • Login
  • Hi, User  
    • Your Account
    • Logout
Advanced Search

Click here to search books using title name,author name and keywords.

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Bidding narratives

Chapter

Bidding narratives

DOI link for Bidding narratives

Bidding narratives book

Positioning through storytelling

Bidding narratives

DOI link for Bidding narratives

Bidding narratives book

Positioning through storytelling
ByDavid McGillivray, Daniel Turner
BookEvent Bidding

Click here to navigate to parent product.

Edition 1st Edition
First Published 2017
Imprint Routledge
Pages 12
eBook ISBN 9781315563367

ABSTRACT

This chapter outlines how bidding processes work, both in theory and practice. It identifies two principal bid strategies used by candidate cities or nations: reward and scholarship. Successful bids make use of emotive rhetoric and clever storytelling narratives to supplement their technical competence and gain support. The chapter argues that bidding processes are multi-dimensional, with successful candidates recognising that a bid need not only be positioned solely in response to the stated bid criteria. Rather, bids compete tactically against, and in response to, competitors in the bid process. The chapter examines the historical context in which bidding contests are situated, emphasising the need to understand not just how a bid is situated in reference to the specific iteration of the event it seeks to host, but also to the recent history of that event, in general. The example of competitive positioning is best examined by returning to look at Glasgow's ultimately successful bid to host the 2014 Commonwealth Games.

T&F logoTaylor & Francis Group logo
  • Policies
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
  • Journals
    • Taylor & Francis Online
    • CogentOA
    • Taylor & Francis Online
    • CogentOA
  • Corporate
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
  • Help & Contact
    • Students/Researchers
    • Librarians/Institutions
    • Students/Researchers
    • Librarians/Institutions
  • Connect with us

Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG © 2021 Informa UK Limited