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Chapter

Branding in the age of digital connectivity

Chapter

Branding in the age of digital connectivity

DOI link for Branding in the age of digital connectivity

Branding in the age of digital connectivity book

Branding in the age of digital connectivity

DOI link for Branding in the age of digital connectivity

Branding in the age of digital connectivity book

ByBaskin Yenicioglu, George Christodoulides
BookThe Routledge Companion to the Future of Marketing

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Edition 1st Edition
First Published 2013
Imprint Routledge
Pages 14
eBook ISBN 9780203103036
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