The incompatibility of religion and commerce was supported by the example of Jesus driving the money changers from the temple. In the nearly 60 years since these discussions, both commerce and religion have changed to such a degree that we might well entertain the proposition that the sacred is more apt to be found in brand advertising and the profane is more apt to be found in religion. Sheffield suggests that advertising draws on totemism and fetishism to create a sacred aura around brands. Some suggest that consumer rituals involving brands evidence a form of devotion. Consumer worship of brands has also been seen as a form of animism. The attention paid in marketing was also a result of the burgeoning of qualitative consumer and marketing research starting in the mid-1980s. Starting in the 1960s, churches began to adapt their services to attract and hold the attention of an entertainment-jaded audience. Organized religious groups have responded in different ways.