ABSTRACT

Practically every basic management decision is a long-range decision – ten years is a rather short time span these days. Whether concerned with research or with building a new plant, designing a new marketing organization or a new product, every major management decision takes years before it is really effective. And it has to be productive for years thereafter to pay off the investment of people and money. Managers, therefore, need to be skilled in making decisions with long futurity on a systematic basis.