ABSTRACT
The ethics involved in a campaign essentially are a matter of good taste. How you conduct your campaign will serve as the standard by which you will be perceived in office. The voters have only one criterion by which to judge you as a candidate: your public image. If it is upbeat and positive, then the voters’ perception will be positive, too. If, on the other hand, your campaign centers on criticizing your opponent’s personal life or flawed character, you will only make yourself look bad. If you are running for an open seat, stress your strong points. If you are running against an incumbent, be careful to stick to the issues and keep personalities out of the race. It is safe to highlight your opponent’s voting record, poor attendance, or unethical behavior practices while officially representing the district, but stay clear when the issues delve into a person’s personal life. Think through whatever information you impart about your opponent, and be prepared for strong challenge of your remarks. Try not to leave yourself open to criticism. An unscrupulous opponent can slant the truth or even fabricate falsehoods at the last minute to hurt you. A positive approach toward others is well worth fostering.
