ABSTRACT
This chapter is situated in the context of social impact and community-based tourism, in which initiatives incorporate a social role in building a developed and fair society. The chapter presents and discusses the social business model of an initiative in Brazil, the Casa Grande Foundation, with attention to its social and cultural values and community impacts. Local ancestry by cultural heritage bond the children from the city who have been mobilized and engaged in the project. The Casa Grande Foundation - Kariri’s Man Memorial is entirely managed by children between 3 and 18 years of age, who are responsible for all of the institution’s operation. There are communication, arts, and image laboratories, collections, and workshops for all local community to rescue and highlight the heritage and values of the Cariri region. The project’s outcomes and outputs - activities, products, and services - have had impacts, direct or indirectly, throughout all the community. Among its key projects and works, there is a local community social enterprise managed by the children’s mothers, which results in income generation, social mobilization, and engagement in a very effective way. Operating for more than 27 years, the institution’s local tourism model has been an example and a benchmark for replicable models in other contexts.
