ABSTRACT
This chapter investigates the approaches of a particularly innovative immersive journalism actor, the pan-European news organization Euronews. It investigates the ways in which easily accessible immersive journalism tools are actually applied in a large newsroom such as Euronews. The chapter presents Euronews and its experimental approaches to immersive storytelling, detailing their organizational structure, workflows, and technologies used. It discusses the immersive videos at Euronews through an analysis of some storytelling content grips of the bureau's 360-degree videos. The data material consists of 95 pieces of 360-degree videos in which we identified the topics of coverage, production choices, verbal contextualizations, and techno-narrative structures. The final aspect of the analysis focuses on the narrative structures of the videos: in what ways the online news desk chooses to portray the content. The chapter also presents a qualitative analysis of Euronews' intent and practice in immersive journalism through producing 360-degree videos.
