ABSTRACT
Global demand for organic products has remained robust, and is estimated to have reached US$ 54.9 billion in 2009 tripling the value from US$ 18 billion in 2000. Most of the sales take place in the USA and Europe (97 per cent), with a growing commodity import from the developing countries (Willer and Kilcher, 2011). However, the rapid rise of both supermarkets and an urban upper-middle-class consumer segment among emerging economies and developing countries (Reardon and Berdequé, 2003) has created a recent important expansion of the domestic market in these countries, leading to progressive transformations and a growing structural complexity of their respective organic sectors.
