ABSTRACT
In order to build an effective sustainable strategy, the framework must include tools and techniques to reinforce desired behaviors for both internal and external stakeholders. Establishing a clear sustainability vision and communicating it to your employees, suppliers, customers, and other stakeholders sets the framework for creating a culture of sustainability. Employees need to understand the organization’s sustainability goals and their role in achieving those goals. Recognizing and rewarding ideas, actions, and collaborations that support sustainable strategy reinforce the organizational priorities to all employees. Similarly, external stakeholders such as suppliers and customers relate to rewards and incentives because they feel that they are being given clear information and that the organizational process is transparent and credible. Celebrating sustainability milestones and achievements creates a positive and rewarding experience for both the organization and its stakeholders.
