ABSTRACT
By posing charisma as power extraordinaire, Weber depicted it as a type of enchanting, revolutionary force wielded by a unique leader representing a challenge to the constructs of disenchantment. However, in secularizing the concept, social researchers have made plausible the idea of charismatic awe as a mode of natural attachment to a preeminent figure, object, or even a system without any reference to the supramundane. By reattributing this power to digitalized environments, charisma may be construed as dispersed throughout leaderless, networked systems where masses are linked online in a re-enchanted state of euphoric connectivity. It can also be rethought as the basis of a new iron cage interlocking the participants of digital media. Digitalizing charisma turns it into a power of connectivity and also of captivity.
