ABSTRACT
Many polls are conducted everywhere in the world. Particularly, election periods show an increase in the number of opinion polls. The increase in the number of polls is mainly caused by the rapid developed of the internet. The outcomes of a poll are just estimates of population characteristics. The poll was an initiative of the National Academy for Media & Society. The poll on social media stress was carried out by an organization with an interest in social media stress problems. Use of the checklist is illustrated with an example of a Dutch poll. It was a poll about social media stress. There was a lot of interest for the outcomes of this poll in the Dutch media. Many online polls are based on a random sample from an online panel.
