ABSTRACT
Critics have argued that chick lit is the paradigmatic genre of postfeminism. Perhaps unsurprisingly, chick lit has attracted much criticism for its consumerism, whiteness and reactionary gender politics. Australian chick lit, however, does chick lit differently, by seductively but not uncritically integrating the legacy of second wave feminism into a neoliberal context. With its blend of young liberated heroines’ affluence and independence, the semioscape of Australian chick lit constructs a fantasy scenario of how feminism could be lived in neoliberal times, and specifically in a post-Fordist economy.
