ABSTRACT
On Saturday, October 31, 2015, Oregon health officials announced that more than 20 individuals were infected by the E. Coli bacteria as a result of consuming Chipotle Mexican Grill food items. The Centers for Disease Control, the US Food and Drug Administration and the US Department of Agriculture, along with state public health officials, launched an investigation to better understand the situation and to identify the specific source or sources of the bacteria. E. Coli is bacteria that is commonly found in the intestines of humans and animals. Chipotle Mexican Grill, Inc. was founded by Steve Ells in an effort to provide high-quality food, classic cooking techniques and a distinctive interior to customers. The complexities of food supply chains are further compounded when companies introduce progressive food policies in response to modern consumer preference. Chipotle’s financial performance suffered as a result of the E. Coli outbreak and the public’s subsequent response.
