ABSTRACT
This chapter presents research findings obtained from interviews with the local workers and from documentary research on tourists, and I discuss them using Baudrillard’s sign-value. Unlike tourism literature, I argue that circulation of value and signs makes Damnoen Saduak Floating Market and Pattaya Floating Market become tourist attractions. This affects forms of the floating markets. Circulation of value and signs as the first stage of representation includes the purpose of the floating markets, forms of exchange-value, forms of use-value, the fetishism of tourist-oriented codes and staged culture. The notion of globalised tourism and the limitations of working with Baudrillard’s sign-value are discussed.
