ABSTRACT
Route map
The aim of this chapter is to present you with an overview of attitudes, persuasion processes and attitude change. Initially, we will explore how the term ‘attitude’ has been defined, what functions attitudes serve, how attitudes are structured, how they develop and how we measure them. We then move on to look at the relationship between attitudes and behaviour and at what psychologists know about how attitudes change. Finally, we look at how people may be persuaded to change their attitudes and, theoretically, their behaviour.
