ABSTRACT
This chapter draws the neo-Durkheimian approaches of Mary Douglas and Perri 6 to understand features of organizations that contextualize, shape and afford the creation of collective pride. Perri 6 highlights the commemorative rituals that are expected to occur in this institutional form. Perri 6 elaborates Douglas's schema by explicitly examining emotions and including ritual forms. The group-grid model highlights cultural 'ways of organizing', which, in their four idealized forms, construct particular types of solidarity, collective pride and hubris. Incorporating recent social and organizational psychology theorizing and research on multiple levels of collective emotions provided an integrative framework to be tested and refined in further empirical investigations of collective pride and hubris. Emotional homogeneity is also the norm in hierarchical organizations, though heterogeneity is tolerated at the margins. Emotional homogenization is propagated through diffusive behavioural control mechanisms rather than through the predominant selection mechanisms of egalitarian organizations.
