ABSTRACT
The multiplication of media outlets, the ease of communication, and the penetration of mass media to new communities have provided enabled divergent views to be covered and provided more space for humanitarian and human rights organizations to tell their stories, giving them the possibility to comment on developments from their non-political perspective. Over the last 20 years, there has been increased space for what has commonly been described as “the other voices,” voices of victims, of people on the street, of humanitarian and human rights specialists. Humanitarian and human rights organizations seek visibility for branding, fundraising and advocacy purposes. They need to demonstrate to their donors that their work is relevant to the people they claim to service, that they are relevant to public opinion, that their findings and positions resonate in the public sphere and help shape political decisions that can affect a complex situation. Effective communication, one with the ability to mobilize public opinion and create pressure on politicians will help release additional funds from government treasuries for aid groups, and might help influence political action, if only in a way that best serves these governments or at least does not undermine their interests.
