ABSTRACT
Communication management is one of the key skills required for a successful program. It is important for a program manager to master the art and practice of e¡ective communication to succeed in the želd. €e management of projects involves 70% to 80% communication, and its value is even more signižcant at the program level where
Introduction ....................................................................................................159 Determine the Power Brokers .......................................................................161 Have a Clear and Achievable Strategy .........................................................162 Communication and Diversity of Program Stakeholders .........................163 Getting it Right: Communication Type, Strategy, and Channel ..............166 Start with the Most Important ......................................................................167 Use the Communications Log: Constantly Update It ................................168 Communications and Rapport Building: Does Magic! .............................169 Manage the Communication Channels .......................................................170 Listening to Win and In¤uence ....................................................................171 Constant Engagement and the Communication Bridge ...........................171 Build a Strong Personality: Focusing on the Power of Non-Verbal Communication ..............................................................................................173 Keep It Simple .................................................................................................174 Summary .........................................................................................................174 Reference .........................................................................................................175
