ABSTRACT
Most of the literature on motivations is based on psychological theories. A number of motivations for corporate environmentalism have emerged from the literature. What follows is a discussion of a number of individual motivating factors identified through the literature which operate separately or together in encouraging companies to improve their environmental performance. Environmental accidents and incidents, such as Bhopal, Three Mile Island and Minimata, although predominantly negative in their impact, do have positive impacts in that they confront companies with their negligence or culpability. According to Tony Leighton, the traditional cost-benefit method of analysis of company operations is being challenged by the need to accommodate the environment. The external influences on the greening of industry are viewed even more broadly by Deloitte Touche Tohmatsu International et al. Consumer demand is one of two forces identified by C. Ryan et al. as key factors in the greening of the international market.
