ABSTRACT
This book provides the elements of the digital revolution and an introduction to the history of the discipline whilst giving them open access to issues and debates about what its limits are and what it should be focusing upon, enabling them to press for a more relevant discipline and contribute to it themselves. Media studies were a product and reflection of the broadcast era. It emerged out of the broader field of communication studies coming to the fore in the 1920s, with the rise of mass media, as the specific study of mass communications. Whilst most lecturers had an opinion as to what media studies currently was few had any detailed knowledge or understanding of the theoretical and institutional history of the subject. Education suffers even more than Higher Education here as lecturers are forced to follow specified syllabi that remain focused upon broadcast media production and representation, foregrounding, for example, the study of television drama, national cinema, radio drama.
