ABSTRACT
This book is aimed at senior undergraduate and postgraduate students in hospitality, event, entertainment, travel and tourism programs who are studying strategic management. We have aimed to produce a valuable source for students and practising managers in hospitality and tourism (H&T) organizations. The text combines both prescriptive and descriptive approaches to strategic management that should offer both teachers and students a better educational and applied approach. This final chapter integrates the key themes explored in earlier chapters to provide readers with the holistic perspective that is inherent in effective strategic management practice.
