ABSTRACT
Propaganda has not only become common in everyday life, but also has a positive meaning so that propaganda itself can have a promotional effect. This phenomenon, due to China’s unique propaganda context, illustrates the success of the penetration of propaganda and socialization of propaganda since 1949. A militarized regime was adopted in Yan’an within which the Communist Party managed everything from the top to the bottom. With the gradual establishment of grassroots-level organizations of the Communist Party, the propaganda network gradually withdrew from the stage as a kind of temporary organization after the social propaganda became standardized and routinized. The idealized principle of newspaper criticism conflicts with the Party’s principle of unified organization. The journalistic professionalism discourse has a distinctly liberal style that advocates the independence and autonomy of the news media, which inevitably results in conflicts with the idea of integrated propaganda.
