ABSTRACT

Facebook is one of today’s most popular websites with over 200 million active users spending more than 3 billion minutes each day on Facebook worldwide, where there are 35 translations available on the site with more than 60 in development (Facebook, 2009a). While the platform was created by, for, and remains the most popular social networking site utilized by college students today (Cassidy, 2006; Eberhardt, 2007; Higher Education Research Institute, 2008), it has grown to include and embrace users across a wide demographic spectrum. Th is widespread popularity of Facebook renders its offi cial discourse a potent form of public pedagogy.