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Chapter

Chapter
Consumerism
DOI link for Consumerism
Consumerism book
Consumerism
DOI link for Consumerism
Consumerism book
ABSTRACT
This chapter explains the continuous use of trademark and brand visual material within contemporary art and its relation to remix in the era of hyper-consumerism. High-definition billboards, targeted advertising on Internet browsing or video advertising in streaming are designing the mediascape of consumerism in the global era. Undoubtedly influenced by pop art and simulationism, a new concern for remixing this material has emerged with the artist of the global era under what we consider the aesthetics of consumerism. The aesthetics of pop art obviously share a lot in common with the actual artistic proposals that deal with hyper-consumerism, but we cannot look at them as a simple repetition of style. The close relation between hyperconsumerism and remix is seen not just in terms of production and reproduction, but as an aesthetic solution that belongs to a hypermodern era and stands in, symbolically, for worshiping excess.