ABSTRACT
Building on the insights developed in Chapter 5 on corporate attitudes towards CSR reporting as represented in the text of annual reports, this chapter focuses on the description and interpretation of the results of interviews with corporate managers. The second section of this chapter describes the interview procedures used in this study. The interview data is described thematically in the third section under two separate respondent groups viz. multinationals and domestic companies. The domestic companies include two public sector companies. The reason for the multinational/domestic division is in order to develop a logical structure for organising the material in the chapter. The fourth section of the chapter includes a discussion and interpretation of the interview results across several key issues including the effects of particular industrial sector membership. Finally, the chapter concludes with a summary of the findings and their implications.
