ABSTRACT
A common theme regarding what academic consumer psychologists dislike is the grueling journal review process that can take a toll on the best of researchers. For some consumer psychologists, particularly those working in the social sector in developing economies, it can also be frustrating to see a research community that is skewed in a different direction. While specific research topics that will be viewed as interesting or important will continue to evolve as consumers and their consumption practices evolve, the study of consumers will remain critically important to marketers, public policy makers and consumers themselves.” For those in academia or outside, the destination of being a consumer psychologist is usually one that individuals are happy with. For consumer psychologists, figuring out the “why” of a consumer phenomenon is particularly gratifying, as it is at the core of an innate human quest to understand the world.
