This chapter addresses how legacy media have managed the transition into the digital world, reshaping the 'legacy' in the online scenario. It focuses on three crucial factors: the basic preconditions for convergence and the pressure for legacy media enterprises to move into the digital world, the description of different models and cases of newsroom convergence, and innovation management and entrepreneurship. Media convergence takes different dimensions that shape communication, including technological, professional, structural, and operational. Technological convergence implies that digital devices equipped with displays—smartphones, tablets, watches, etc.—enable the sharing of any kind of content, with broad cultural and trans-media implications. The integration process was initiated in El Mundo's newsroom in July 2007, when the print and online sections of Science, Communication, Infographics, and Sports were merged to produce content across media boundaries. The chapter discusses the basic parameters as exemplified by three different media markets: Austria, Germany, and Spain.