ABSTRACT

This chapter examines two similar stories about political correctness and how, through simplification, personalization, and symbolization, they were framed very differently by the New York Times. One story is that of Professor Leonard Jeffries of City College of New York (CCNY), who made what were characterized as 'racist and anti-Semitic' comments during a television speech in New York. The other story, which began earlier but eventually paralleled that of Jeffries was that of CCNY Professor Michael Levin, whose various writings and public comments were described as 'racist' and demeaning to Blacks. This chapter follows Entman's advice that 'news slant becomes visible when we compare news stories to each other not to reality'. Entman studied the contrasting frames that emerged between the stories of the shooting down of the Korean Air Lines flight 007 by the Soviets over the Sea of Japan and the shooting down of Iran Air flight 655 by the United States over the Persian Gulf.